Better decisions start with understanding the people you're serving.
Link-age Connect helps organizations understand older adults, caregivers, providers, and communities to make more informed decisions about products, services, experiences, and future opportunities.
Start with the question.
What are you trying to understand, improve, or decide?
Whether you’re exploring a new opportunity, developing a product or service, improving an experience, or trying to understand what’s not working, Link-age Connect brings the right perspectives into the conversation.
How we help:
Understand Your Market
Explore changing needs, behaviors, and opportunities.
Understand Your Customers
Hear directly from the people who influence decisions.
Improve the Experience
Find what’s working, what’s not, and why
Validate What’s Next
Test ideas before making bigger investments.
Turn Insight Into Action
Translate what you learn into strategic direction.
Your next big decision deserves more than assumptions.
Link-age Connect brings the perspectives that matter into decisions about what to build, improve, change, or pursue next.
Connecting Generations: Closing the Divide in Services and Support
Our four-step process involves understanding needs, proposal planning, implementation,
and consultancy
Initial Consultation: Understanding Your Needs
During the initial consultation, we work closely with your organization to identify any gaps or needs within your target audience of older adults. This helps us gain a comprehensive understanding of the challenges you face, while meeting the needs of your organization
Proposal Plan: Tailored Solutions for You
Based on our findings, gathered in the initial consultation, we develop a customized proposal that outlines the specific strategies and actions needed to address the identified gaps or needs. This plan is designed to meet your unique requirements
Implementation: Gathering Insights and Data
Once the proposal plan is approved, our team at Link-age Connect implements the necessary steps to gather the required data and insights. These methodologies can include; focus groups, one-on-one interviews, surveys, implementing processes and procedures for gathering on-going data, and the like
Consultancy
We are pleased to offer our support and expertise to your team as consultants, providing ongoing valuable insights and specialized knowledge on the older adult population
"Our team is dedicated to providing the most comprehensive and accurate older adult market research available"
– Sue Viox, Link-age Connect Executive Director
"We value Sue's expertise in the senior living space and highly recommend Sue, and Link-age Connect to organizations seeking a partner in achieving high quality resident services."
David Lafferty
CiO, Riverwoods Group
FAQs
Find answers to common questions about our market research consultancy for the older adult population
What services do you offer?
We are a full-service consumer market research firm, specializing in the older adult population age 65 and older. We offer customized market research including focus groups, one-on-one interviews, surveys, data analysis, marketing material reviews and on-going consulting.
How can you help my company?
We can help your company by providing valuable insights and data on the older adult population. Our research and analysis will help you better understand the needs and preferences of older adults, allowing you to develop targeted strategies to improve your products or services.
What is your process?
Our process involves gathering relevant data through various research methodologies, conducting thorough analysis, and providing comprehensive reports. We also ensure effective communication throughout the project to keep you informed and involved.
How long does it take?
The duration of our projects varies depending on the scope and complexity. We strive to deliver timely results without compromising the quality of our research and analysis.
What are your fees?
Our fees are determined based on the specific requirements of each project. We offer competitive pricing and strive to provide excellent value for our clients.
Still have questions?
Contact us for further assistance
Make your next decision with greater confidence.
Whether you’re exploring an opportunity, developing something new or trying to understand what’s not working, Link-age Connect can help you uncover what you need to know.
